How can minorities get into cannabis business ownership? We ask Seun Adedeji, the founder and CEO of Elev8 Cannabis. He is an immigrant from the South Side of Chicago. Who first started Elev8 cannabis without much money, and he found that all you really need to succeed is love, creativity, and a lot of hustle.
With three stores in Massachusetts, one in Oregon and hopefully coming soon to Illinois, Elev8 cannabis is focused on its 8 core values
Our 8 Core Values
Love
We love our customers and each other with infinite passion. Our love brings joy into their lives, nourishes their spirit, and builds bonds that cannot be broken.
Inclusion
We treat everyone like gold. No matter who they are, or where they come from, every individual is worthy of respect.
Authenticity
Come as you are. By being real and accepting people for who they truly are, we connect with our customers at a human level.
Empathy
We seek first to understand, then to be understood. By listening without judgment and making ourselves available, we create meaningful personal relationships.
Generosity
We go above and beyond for our customers and our community. By giving to others, we give to ourselves. We approach everything with a mindset of abundance.
Growth
We aim to get 1% more elevated each day. We seek growth, and we challenge ourselves constantly, because iron sharpens iron.
Ownership
When we see a need, we step up to the plate. We do what’s best for the business, because we are all accountable for the team’s success. Nothing is ever “not my job.”
Hustle
When they call us underdogs, we take pride in it. It makes us that much more motivated to succeed. When faced with a challenge, we don’t call it quits. We get creative, we hustle, and we triumph.
